Having trouble finding the right images to include on the question pages of your Decider? Take a look at our four S’s of image selection to learn how to find the perfect visuals to accompany your powerful shopping tool. Size Look for images that are wider that they are long. This will minimize the […]
How To Write a Decider
Step 1: Identify the products you wish to sell. Look at your inventory. Are there any products you’d like to direct your customers’ attention to quickly? Do you have too many of something and wish to reduce the inventory? Are there new and exciting things that you want to highlight? Choose products for your Product […]
Choices, Choices, Choices…
This blog is devoted to ideas related to decision making in our daily lives. The paradox of modern society is that we have so much choice that it is actually paralyzing. For important decisions, it’s great to have options, but few people have enough free time to make good choices in every situation. How do […]
People buy less with too many choices
This New York Times article: Too Many Choices: A Problem That Can Paralyze is an excellent summary of the challenges consumers face when making decisions. The author describes a famous “jam study” conducted in 1995 that showed that large numbers of choices can actually be debilitating. People actually buy LESS when faced with too many […]
Which decision tree format is easier for humans?
Decision trees are a useful way to organize choices. Unfortunately, the quality of these trees varies quite a bit. One of the biggest problems I’ve seen is in the way that they are structured. I’m going to describe two approaches here and then suggest the better option. Both of the following decision trees lead the […]
How long should a list be?
For an online tool, 5 is the maximum number of choices you should put in a list. Here’s why: In 1956, a famous study by cognitive psychologist George A. Miller proposed the Magical Number Seven, Plus or Minus Two as the number of items people could remember. The study basically says that a person can […]
Ask about needs rather than features
I took a look at a Decider deployed for Megaphones and offered some feedback and writing tips that are worth sharing. The ideas here apply more broadly. First, I would assume that most customers who enter the site looking to purchase a megaphone won’t know where to begin, which is why a good Decider could […]