Choosing Images for Question Pages

Having trouble finding the right images to include on the question pages of your Decider? Take a look at our four S’s of image selection to learn how to find the perfect visuals to accompany your powerful shopping tool.



  • Look for images that are wider that they are long. This will minimize the need for scrolling and result in a more compact interface.
  • Since our software is optimized for smartphones and dialog boxes, there is no need hunt for the largest, highest quality images to include on your question slides. In fact, images with very large file sizes may slow down the performance of your Decider.
  • Target medium sized images, around 400 to 700 pixels in width.


  • If you want non-copyrighted, open source images, there are plenty of free public domain image websites to choose from.
  • Images from the web are always at risk of being lost due to the deletion of a page or the change of a URL. Check your active Deciders often for broken image links and update them if needed.
  • The best way to ensure that the images in your Decider will not be lost is to use content stored on your own website’s server.


  • Try to find visuals that all fall within one style category (photograph, clipart/cartoon, drawing/painting, etc.) to make your Decider feel as cohesive as possible.
  • In most cases, avoid images that feature words, especially if those words were already used in the question or answers. This type of image usually distracts the user instead of adding to their experience.
  • Use your best judgement to select quality artwork, graphic design, or photography with appropriate and thoughtful content.


  • Find an image that reflects the broad idea behind the question. Consider a visual of the action or object being discussed. If the question/prompt is open ended, such as “I would prefer…”, try to find an image related to the majority of the options given, if possible.
  • If you find yourself struggling to find an image that relates to the entire question slide rather than an individual option, you may want to take another look at your written content before focusing on visuals. While basing an image on one option can work in some cases, we recommend that you take a look at our article on writing deciders as well.
  • If you would like to include an image that relates to the answer selected on the previous slide, make sure the image still relates in some way to the current question. For example, this image from our Cross Pen Decider features a dog, the choice from the previous slide, while still relating to a question about pens:

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